Miharo As Collection

Tipuna Fed, Mokopuna Led

Miharo As is bold streetwear rooted in whakapapa. Each piece blends cultural pride with urban edge — from vibrant hoodies to clean-cut tees. Our designs reflect where we come from and who we are: unapologetic, creative, and proud.

This is the flagship drop — the style that sets the tone for everything Miharo As stands for. Bold, rooted in whakapapa, and made to stand out. From the vibrant colourways to the unapologetic message, this design is the heart of our kaupapa: culture, pride, and streetwear with meaning.

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MOKOPUNA COLLECTION

The Mokopuna Collection by Miharo As is a tribute to the beauty, strength, and future of our tamariki, while honoring the deep connection between mokopuna and their kaumātua.

Dress your little ones in kaupapa-driven fashion that embraces who they are, where they come from, and the wisdom passed down through generations.

Mokopuna – for our future, for our kaumātua, for our people.

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MANA MOTUHAKE COLLECTION

The Mana Motuhake Collection is a bold statement of Māori self-determination, sovereignty, and resistance. Every piece in this collection represents the unwavering spirit of our people, the ongoing fight for tino rangatiratanga, and the undeniable truth that Māori never ceded sovereignty.

Wear it with purpose. Wear it with pride.

Mana Motuhake – Always.

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FEATURED PRODUCTS

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Miharo As – More Than Just a Brand, It’s a Tohu

Miharo As is more than a name — it’s a movement, a feeling, and a symbol of who we are.

Miharo — a word woven into our reo, carrying the mana of wonder, magic, and awe — has followed me my whole life. From my first touch team as a kid, to the name on the back of my sports shirts as a teenager, to the middle name I gave my niece when she was born fighting impossible odds.

It’s always been there: a reminder of strength, pride, connection — and that we are special.

That we can be magic in our own way.

Today, Miharo As is a whānau-owned streetwear brand built on mana motuhake, whakapapa, and resilience. Every design carries that meaning — a tohu you can wear to honour our tīpuna, inspire our mokopuna, and walk proudly in your truth.

We believe clothing can be more than fabric — it can be a statement.

A connection.

A way to say: "I'm Miharo As cuzzie!"

Our vision is to see Miharo As spoken, felt, and lived — as a reminder of who we are and the magic we carry together.

Tīpuna Fed, Mokopuna Led.

Wear your whakapapa. Wear it with pride.

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